SEO Best Practices is just one segment of best practices in search engine optimization (SEO). Other SEO Best Practices include on-page optimization, investigating keywords, writing good content, and building links to your site. Put another way: there are literally a thousand things you can do to increase your Google ranking, including more advanced SEO tactics and strategies.
To start with, let’s define SEO Best Practices. SEO Best Practices is a set of rules or guidelines designed to help a site achieve a high search engine rank. This is done by improving the quality of the site’s content, using proven methods and techniques, and consistently monitoring the site’s status to ensure that it meets all of Google’s requirements. SEO Best Practices can take many forms. Below we will discuss some of the most popular advanced tactics.
On-page optimization – one of the most basic SEO Best Practices is to optimize your site for the keywords you want to target. This begins with your title tag, meta tags, keyword tags, image tags, and content marketing. Content marketing includes all of your blog posts, press releases, articles, videos, and so forth that reference your target keywords. Keywords should also appear in your titles, names, and headers. This step aims to build a foundation for your SEO Best Practices so that you will build on that foundation and continue to optimize each element of your site for the keywords you want to target.
Link Building & Blog Posting
Another common SEO Best Practices is to create high-quality articles and blog posts that contain links to your main keyword phrases. For instance, if you target the term “main keyword phrase,” you could write an article or blog post about it and include a link to it in the body. This is called “deep linking.” Deep linking helps your search engine placement.
Remember that deep linking requires creativity because you need to create high-quality links to your on-page and off-page elements.
Anchor Text – keywords can be incorporated into your anchor text as part of your SEO Best Practices for greater SEO positioning. Anchor text links back to your pages, which gives you two benefits. First, when people search for a specific term, they are more likely to find pages with your main keyword in their anchor text. Second, having your anchor text links back to your web pages improves your page rankings for that specific term.
Directory Submission – although this is a rather simple SEO Best Practices, it is a very effective one. When you submit your web pages to directory listings such as Open Directory and Yahoo! Directory, you increase your website’s SEO ranking by ensuring that your site is listed in the most relevant listings. This tactic is only effective if you choose a quality directory listing and build your backlinks correctly.
Pay Per Click (PPC) Advertising – PPC advertising is a quick trick to boost your search results, but it should only be used as a last resort. Most search engines now charge for PPC ads because of the risk of fraud. Paying for a click can temporarily raise your ranking, but the long-term result is no improvement for your page rank. Most search engines now have a disclaimer that states that a searcher must not purchase if they do not want to.
The above SEO Best Practices will help you achieve higher rankings for your main keyword phrase. Remember that your keywords must relate to your content. Keep your keywords focused on one sentence or primary keyword phrase. Keyword research tools can help you determine keyword density for your main keyword phrase. It is also important to use primary and secondary keywords within your content.